20 Article found
Game Theory: A strategic game between competitors
The traditional view of business space is considered trade as a form of war field and sees victory in it as a result of removing competitors. As we know, there is only one winner in the war and it is necessary to defeat one of the opposite forces. But today, professional competitors do not define their success in eliminating each other. For they believe that in business, it is possible for them to win without destroying their competitors and no longer need to succeed. But how? &
Publish Date : 1399/10/07
Creator : (The Chief Executive Officer in the Hand-made Carpet)
We all know that no organization or company will survive without customers, and that it is the password of an organization or its customers. Now that in the global economy, the customers represent the survival of a company, their satisfaction has been a very strategic issue in recent decades. Today, organizations or companies seeking customer satisfaction, nationally and internationally, have a Walid position, and the main problem of companies that have a declining demand is the lack of attention to the needs and demands of the customer; and the production of goods regardless of the domination, interest and ultimately the customer satisfaction of the only source of capital, customers. But what model can be used for customer satisfaction? In the late 1970s, Dr. No. Dr. No. V.D., of the U.S. student in Tuscany, proposed a model that is used today in the majority of customer satisfaction patterns. The Kanu model provides information about the types of customer needs and wants and their importance. divides service or product modes according to the ability to satisfy the needs of customers into three basic, functional, and provocative categories. The first hand, which only prevents customer dissatisfaction, does not provide satisfaction and satisfaction in the customer. Therefore the basic requirements of the product do not create a competitive advantage for the product; it is only essential and necessary. For example, the proper function of a product and its safety is from customer expectations and needs to be fundamental, so it is normal for the customer and does not lead to satisfaction, but its inappropriate function will make him unhappy. The second hand (performance conditions) that do not satisfy them causes customer dissatisfaction and, in contrast, their complete and appropriate meeting will follow customer satisfaction and satisfaction. For example, since the proper safety and performance of the product are considered essential requirements, the right price and garnet are other than the functional requirements and makes the customer happy. Third hand (emotional requirements) that are not considered as a requirement and requirement of customer vision at the time of the product application, and as a result of the lack of estimation of this group of qualitative requirements, it does not cause customer satisfaction, but the presentation of them in the product creates high excitement and satisfaction in the customer. For example, awarding a prize from companies to customers is not the exception of basic and functional needs, but its existence can make them happy and happy. Kano believes that the needs that satisfy them make customers happy and excited are not expressed by the customer and is not known to the manufacturer. But listening to customer voice and paying attention to his hidden needs and desires makes them aware. Therefore, those companies are successful, listening to customer voice, in addition to basic and functional needs, recognize customer motivation needs and meet them in products and services.
Publish Date : 1399/04/30
Creator : (The Chief Executive Officer in the Hand-made Carpet)
In today’s economic world, is one of the most important successful factors for companies, organizations, unions, organizations, and ... the satisfaction of their customers. To satisfy customers, it is imperative that a company, organization and Union define their activities and actions around customer needs, wants and expectations.
Publish Date : 1398/07/15
Creator : (The Chief Executive Officer in the Hand-made Carpet)
Identifying the Silk Carpet Entry Strategy to China’s Handed Carpet Market
by: The aim of the study is to identify the Silk Carpet entry strategy to China’s hand-made rug market from 21 experts (the study of hand-made rug cluster). The statistical community of this study consists of experts of hand-made rugs and the National Center of Iranian rugs, and has collected research data through the census. The method of research has been a method of data collection and ranking, and then using the Matrix of applicable strategies and to determine the relative attractiveness of these strategies through the strategy planning matrix. Due to the results of strategy prioritization, the product diversity strategy has the most attractive score and is followed by market penetration through marketing efforts and encouraging measures to encourage and attract customers. So for the successful and long-term arrival of silk carpets to the luxury goods market in China diversifying into products and following those measures from carpets’ government custodians such as Iran’s National Carpet Centre in line with an emphasis on various aspects of the rug, conducting market research by expert and committed individuals, paying attention to the discussion of the branding and celebrities of existing brands, including the actions that are taken into the market as a luxury of China. Key vocabulary: strategy – hand-made rug cluster – Subat- Matrix Strategy Planning Matrix – a quantitative method
Publish Date : 1394/04/01
Creator : HAMID SULEIMANI (DR. BUSINESS ADMINISTRATION) – ADELIAN (MASTER OF THE MBA OF MARKETING ORIENTATION – ISLAMIC FREE UNIVERSITY UNIT OF MEDICAL SCIENCES)
چکیده the presence of some problems in the field of marketing, supply and provision of post-sales services to customers in global markets has caused significant problems for the hands of iranian hand-made rug industry vendors, and despite the product supply, we see the decline in iranian hand-made rug production and export in recent years, and in general, more than other competitors abroad. in this research, it has been attempted that by exploring various models of e-commerce and studies conducted in this context, how to apply and use of participatory systems, a model for the barriers of electron trade in the export position of iranian handmade rugs, and through questionnaires and taking into account the five points of μ=3 as the elements of the iranian model were proposed in a few ways to export the production of the production of the goods and scale of the world. problems and barriers related to information infrastructure 2 – problems related to infrastructure law, rights and security 3 – problems and barriers under human structure, education, culture and behavior 4 problems related to customs, merchant and tax structures 6 problems related to technological and hardware structures under financial and software structures. keywords: e-commerce/electronics and e-commerce/processors/wires / hand-made/collectives
Publish Date : 1388/07/01
Creator : Dr. Ibrahim al-Haqir is the guardian of the Covenant
A NEW MARKETING CONCEPT, CALLED “BRAND-IN-LAW” IN MARKETING LITERATURE, HAS BEEN INTRODUCED TO PREDICT DESIRABLE CHANGES IN POST-TRAUMATIC BEHAVIORS, WHICH GREATLY AFFECT BEHAVIOR. EMOTIONAL ATTACHMENT CONNECTS THE CUSTOMER TO THE BRAND AND WHEN THE ATTACHMENT IS EFFECTIVE, RE-SALE PURCHASES ARE GUARANTEED. THE AIM OF THIS RESEARCH WAS TO FOCUS ON THE IMPACT OF BRAND RECOGNITION VARIABLES, EMOTIONAL-EMOTIONAL AND BENEFICIAL MEMORIES FOR THE USER ON LOYALTY VARIABLES AND COMMITMENT TO THE BRAND BY TAKING INTO ACCOUNT THE INTERMEDIARY VARIABLE OF ATTACHMENT TO THE BRAND. THE STATISTICAL COMMUNITY OF RESEARCH IS A PORTFOLIO OF MAZANDARAN HAND-MADE RUG STORES WHO PARTICIPATED IN THE FOURTH HAND-MADE RUG SALES FESTIVAL, A SAMPLE OF 520 PEOPLE. THIS RESEARCH IS AIMED AT THE PURPOSE, APPLICATION, AND IN TERMS OF INFORMATION IN THEORETICAL LIBRARY AND FIELD DISCUSSIONS USING QUESTIONNAIRES. A RANDOM SAMPLING METHOD IS SIMPLE TO ANALYZE DATA AND RESEARCH HYPOTHESES FROM SPSS SOFTWARE AND AMOS SOFTWARE. THE RESULTS SHOWED THAT BRAND DISRUPTION, USEFULNESS FOR THE USER AND EMOTIONAL MEMORIES, FEELS DIRECT TO BRAND ATTACHMENT. THE DIRECT EFFECT OF THE BRAND WAS ALSO CONFIRMED ON THE COMMITMENT OF THE BRAND. DIRECT ATTACHMENT TO BRAND LOYALTY WAS NOT EFFECTED, BUT IT WAS SHOWN THAT THE BRAND’S ATTACHMENT WAS POSITIVELY INFLUENCED BY THE COMMITMENT TO THE BRAND. KEYWORDS: INTEREST IN BRAND, LOYALTY TO BRAND, COMMITMENT TO BRAND, BRAND RECOGNITION, EMOTIONAL- EMOTIONAL MEMORIES, USEFUL FOR USER
Publish Date : 1396/01/01
Creator : God’s Word is a man
Mainness, transparency and dignity, three basic principles of Iran’s interconnected complex
Publish Date : 1402/11/14
Creator : Research and Development Unit of Iran's Association
Do you have any magic on earth?
After a century of my orbital carpets in national and international markets, silk-made carpets have always had a name among Iranian art lovers.O you who have a history of grace, culture, and identity.slow the year.It is a lot of people in the mind.The title of art and exquisite works is known.And sometimes they are on the walls.Then, under the roof of a luxurious mansion.Sometimes in the box.For generations.The next one will be remembered.And sometimes like capital.You buy and sell valuable.It will become.
Publish Date : 1405/02/12
Creator : The knowledge of the knowledge of the master.
IntroductionIn contemporary society, critique of an essential tool for dealing with complexityThe growing arts has become today’s art because of its characteristics.like the foundation.Discipline, identity rethink, addressing social issues, passing through style.Science and beauty.Classical Biology, concept.Main and pluralism in form, matter and meaning, constantly new dimensions.You are.And every day, it will be complicated.It's more.It will become. In the lack of cash.Many, many layers.FormsCognitive, beautiful.Cognitive, intellectual and social works of contemporary art.And that is what it does.It can lead to understanding, denying and even exclusion of art from the audience, so artistic critique transcends a purely descriptive role or value.It has become an analytical and interpretive paradigm that is capable of layering.Multiple Beauty.Cognitive, social and context.To reveal the works of art and to the possibility of deep understanding.More than that.And he made it easy for him to do it.He moved to the understanding of contemporary art..
Publish Date : 1404/06/20
Creator : Mehdi Farmer | Professor of Art Research Department of University Teacher Training
Look at the signs of the sale and export of the hand-made palm
In the second hand-made number in the ‘eye size’ section with Mr. And he is a gravitate.We were the head of the union of hand-made rug exporters, a person who recently held this important responsibility. They have been working for nearly four decades in the field of production and export of hand-made rugs, and are known as expensive experience. Mr Kazemi emphasized the trust and co-workers of the hand-made rug class, notes that four courses have been active in the board of production and sale of hand-made rugs and five courses in the board of hand-made rug exporters. Now, in addition to the head of the union of hand-made rug exporters, they play as treasury and members of the board of directors of the Chamber of Commerce. He believes that this is the result of the trust of colleagues and the accompanying Iranian hand-made rug community. We will continue to pay their operational plans and prospects for improving sales and expanding the export of hand-made silk carpets..
Publish Date : 1404/06/20
Creator : Iranian content production unit node
Our priceless rug is welcome to market.
and in the market. About three decades ago, when I was a student in Kashan, the passage of Kashan was one of the entertainment.It was forever and what it was like to see the faithful team.Drink and drink tea, and drink.Milk sales and maps.And the priests and. As if the market is the only driver of the economic wheel or the interface between the manufacturer and consumption.It was no longer a place for people to pass and browse and shelter to keep the heat and solar radiation in the hot and cold season as if the market was a way between the cold.It was for the city, and we and I were under the roof of the market with that particular architecture.They will be comforted and peaceful.We arrived.
Publish Date : 1404/12/20
Creator : Guest worker, carpet expert, PhD in Communication Science
Talk to Ali Mirzazadeh, from international activists of Iranian handmade rugs in Europe
I went to someone who lived the market in five decades of trading, travel, risk, and trust, Ali Mirzazadeh, from the known.It was made.Iran’s most hand-made rug traders in the global markets, the dialogue that was formed with him, an explicit reading of the Iranian rug ratio with the concept of the concept of Iranian rug.«value.»It was in today’s market..
Publish Date : 1404/12/20
Creator : The knowledge of the knowledge of the master.
Review of Iranian rug value in global markets
A special conversation with Ali Maryam and Ali Bradbar, Iranian rug activists in international space The Iranian hand-made rug market does notIt can only be read with numbers and charts; this market is the result of the intersection of experience, trust, narrative and decision.«value.»You should listen to the voices that make the market from the heart of the profession.I have experienced myself.Those who are familiar with the logic of the global economy and with the layer.Hidden Cultures and MeaningsThis number is an attempt to hear these sounds; the narrative of two different paths in two different geographies, but with concern.Common: Rereading Iranian rug value in the contemporary market.
Publish Date : 1404/12/20
Creator : The knowledge of the knowledge of the master.
He is the owner of the land and the owner of the land. In the trade area betweenThe name of some people is tied to the blossoming period of an industry.He is the 13-year-old walk in the corridor.And the full.And the market’s crust has seen many ups and downs, since the rug was the second pillar of Iran’s economy by 1374, which, as a country sample exporter, had the pulse of the global market.«Iranian rug value.»Let us say, “The value of the time.”They are hidden in the name of the producer and sometimes in politics.They lose money.It will become.
Publish Date : 1404/12/20
Creator : Jafari Darer, PhD student of Iranian Social Affairs Sociology
Between tradition and innovation, the narrative of a designer in search of Iranian rug value
I am God’s grace. My career path in hand-made rug design began in 1905, which unlike many activists in the field had no family roots. My arrival into the world of hand-made rugs, not from the heart of an old workshop, not from the generations of carpets, but from the path of graphics..I spent my student time in the field of photography, and the knowledge in Tehran. In those years, I met a few students in the garden. This simple, quiet acquaintance opened a new window on me. They needed to paint and point out to design their handmade rug maps, and I was seriously involved in design and painting, starting from interest to help them..At least it came to a place where, along with my graphic projects, I also painted and pointing out my friends’ rug maps. At that time I could only do this from curiosity, but later I found that the same constant exercises were actually an unconscious education for me. Every time I painted a map, the principles of design, fit, and structure of the rug map were formed in my mind, without realizing it..After the end of the student's era, something happened in July of 2011, which made my path more serious. In the province of Rashe, a production set of hand-made carpets accidentally offered me a project to design a hand-made rug map. At the time I had no independent experience of carpet design. I had previously worked with maps just alongside hand-made rug students, not to be a project designer. However, I accepted the offer. It was a simple reason to believe.And: I think graphic design and rug design are not far from each other, and both eventually work with image, composition and color..In that project, I used the knowledge I had in design and drawing, and on the other hand, I consulted with friends who were educated in hand-made rugs. The result was an orderly satisfaction and that satisfaction became a serious motivation for me. Since then, there has been a spark in my mind that I may continue this path professionally..Before that, I had taken a lot of private classes in my field of design and painting. I tried to learn different techniques of design and hand painting such as black pen, coal, Kent, Patel, Goa and acrylic oil color. I was also trained professionally with computer software. But now I had decided to enter the Iranian rug design world and I knew I had to learn the specialized principles of hand-made rug design..For this reason, in Tehran, I learned the principle of Iranian rug design, and then I was a student of Master Ali Peggy and Master of Gold. Along with these high-performing professors, I learned very important points about the structure of rug design, the combination of traditional reviews and reviews to the hand-made rug map. A few months of intensive training passed, and then returned to the new knowledge..From year to time, by combining the experiences I had in traditional design and drawing, and the knowledge of graphic software and training I had seen in graphic design and hand-made rug design, I started my independent activity in rug design and painting. The first plan I presented was a plan in size of the cynic, a plan that met a good reception in the market and the same design reached the production stage..
Publish Date : 1404/12/20
Creator : A great student of the hand
From graphics to redefinition of value in the Iranian rug market.
The story of career path.I wish the young Iranian carpet market activists. Sometimes career path.Adam.From the same point.You start.Not thinking.They did, but the future.They take them.Make it..
Publish Date : 1404/12/20
Creator : Iranian content production group of nodes.
Take a look at the most important recent events of hand-made rug.
First event. International Exhibition of Research, Technology and TechnologyMarket and advertising, marketing. 1404 Official story of what you are talking about.We read: 2020The show betweenInternational Research, Technology and TechnologyMarket and 20The exhibition betweenInternational advertising, marketing was held.
Publish Date : 1404/12/20
Creator : The Iranian public relations unit.
Mr. Flynn is a summary of W. L. Flynn's private memories.
The son of a Manchester Zigler partner traveled for 40 years for Zigler’s purposes in Iran. ZiglerIt was Manchester that was the arch.cotton cloths.You export yourself to Iran.He gave him his money around Sultanabad.Personal travel.He left about sixty photographs of the Iranian community, which he was a member of, most notes.His selfish feelings are travel reporting, but there are important points during which he has a feature.And they say that day.Unfortunately he is less about the carpet.He wrote his own words.
Publish Date : 1404/09/20
Creator : Written by Anthony Wayne, a researcher.
Look at the horizons for sale and export of hand-made silk
In the second hand-made number in the ‘eye size’ section with Mr. And he is a gravitate.We were the head of the union of hand-made rug exporters, a person who recently held this important responsibility. They have been working for nearly four decades in the field of production and export of hand-made rugs, and are known as expensive experience. Mr Kazemi emphasized the trust and co-workers of the hand-made rug class, notes that four courses have been active in the board of production and sale of hand-made rugs and five courses in the board of hand-made rug exporters. Now, in addition to the head of the union of hand-made rug exporters, they play as treasury and members of the board of directors of the Chamber of Commerce. He believes that this is the result of the trust of colleagues and the accompanying Iranian hand-made rug community. We will continue to pay their operational plans and prospects for improving sales and expanding the export of hand-made silk carpets..
Publish Date : 1404/06/20
Creator : Iranian content production group of nodes
In the old market of Kashan, under the roof.And the light of the light,And they have a hundred years old.Where the cool of the desert architecture is complex, the stone.There is more like a life gallery.to the carpet.Sales sales.. Its walls have color. it has music.He sits on the wall.And some of them are on earth.They seem like they were in the yard.Old in the summer,They are wide; they are the same.live and full of memories..and the shape of theMore like telling a life.There is a place where the color and shape are complete.It will become.When you enter there.before, before it.Ask the price or even know what.You face.So, it feels,She entered the mental world of someone who was the year.To create taste.She lived her.. A man from that man.There are no ones that are just raised in the market; he looks more like someone else.It has made itself of the heart of art, nature, book, cinema, music and look.. God's story is a different story, but it's not a show difference between these days.Come from this.It was not the same world.As they gave him, he accepted..
Publish Date : 1405/03/18
Creator : Iranian content production group of nodes.