The traditional view of business space is considered trade as a form of war field and sees victory in it as a result of removing competitors. As we know, there is only one winner in the war and it is necessary to defeat one of the opposite forces. But today, professional competitors do not define their success in eliminating each other. For they believe that in business, it is possible for them to win without destroying their competitors and no longer need to succeed.

But how?

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A study of some successful companies internationally shows that competitors are listening to their customers’ words instead of destroying each other, working with suppliers, and by forming teams with their competitors, they engage in strategic partnerships. There is no other word of war. Is business a peace? It is clear that despite competitors, tensions and conflicts, a peace business cannot be. What is the business that is neither war nor peace?

In response to this question, it can be noted that the business embraces both wars and peace. In other words, this strategy is considered a game. But not a game like sports, poker or chess that leads to win-bachett, but at the end it can have several winners. As the theory of playing in any of these economic and mathematical fields has led to major discoveries today, the theory is changing business strategy. Game theory is a very valuable tool for sharing with others in an organization and aims to find appropriate strategies and make the right decision. In a better way, this theory gives everyone the organization a common language to discuss issues and guides them to reach an event. Another important point in the game theory is that this theory does not have a specific version of consistency for a certain time in the business, but rather a approach that is constantly expandable and complete and has not stopped by changing circumstances and simultaneously changing the business environment. And if business is a game, who are the players and what roles they have? Imagine that you are a productive or service company.

Customers (those who buy your product or service) are those who provide you with primary resources and materials (the competitors) are those who provide the same product or service to your company (and supplements or supplementers), those who are directly engaged in sales or services that complement your product or service (the players). All of these players come together in a game and follow the main goal by following some tactics. The main elements of this game are:

: Players: Game players including customers, suppliers, competitors and supplements should know that when they enter the game, they can change the game and make profits. Another strategy used in the game is to import more players into the circle of the game and eventually get bigger players’ share.

2nd option: value added: second element of the game is added. The power of each player in the game depends on his value. In a competitive world, you have to work hard to have more added value. So here is the point where you need to offer customer smart exchange with the least cost of quality and reach the end of win-win. But if your competitors do the same, you won’t have much added value. One way here is customer loyalty. You can establish a deep relationship to create a loyal customer in the first meeting.

III: Rules: There is not an algorithm to produce rules. This is a constructive act. However, you can play ideas for new rules or when a rule is good in other business activities you can apply to your own business within the game. For example, when you specify a purchase and sale or price value in a contract with customers, you retain the customer for yourself. In this case, you can have more power than your competitors.

: tactics: dam is not perceptions, global and everything is about understanding, even individual understanding. By changing people’s perceptions, we can change the game. Shape perceptions with different tactics is possible. Tactics, in particular, means actions that players take to shape other players’ perceptions. For example, the guarantee is a tactic that the players persuade each other.

Fifth place: territory: No single game will occur on an island and no fixed range for a game can be considered. The first important thing is to recognize the connections between games. There is always a link between them even if you don’t see them, so you can use them for your benefit. In a business game you can create new links with other games or remove them and by doing so, you can change the realm of the game.

To start a business game, all game theory tools must be provided. But don’t forget that these are the only factors to start the game. Game theory is a path that lies in your thoughts. Each company by identifying its value chain and encouraging players to play round and using the creator can have a dynamic and forward business.