In the second hand-made number in the ‘eye size’ section with Mr. And he is a gravitate.We were the head of the union of hand-made rug exporters, a person who recently held this important responsibility. They have been working for nearly four decades in the field of production and export of hand-made rugs, and are known as expensive experience. Mr Kazemi emphasized the trust and co-workers of the hand-made rug class, notes that four courses have been active in the board of production and sale of hand-made rugs and five courses in the board of hand-made rug exporters. Now, in addition to the head of the union of hand-made rug exporters, they play as treasury and members of the board of directors of the Chamber of Commerce. He believes that this is the result of the trust of colleagues and the accompanying Iranian hand-made rug community. We will continue to pay their operational plans and prospects for improving sales and expanding the export of hand-made silk carpets..

Basic solutions to return to global markets and expand foreign customersAnd:

Speaking with Mr. Java Kazimi, one of the main subjects, was to examine the challenges of selling and exporting the hand-made silk rug. Referring to the particular position of this art, he emphasises that the hand-made silk rug is not unique in the world and is not a rival for it, but the inadequate introduction and lack of advertising and marketing activities has made this valuable treasure as it should not be recognised internationally. He believes that the two main axes can be the roadmap to global markets and the expansion of foreign customers.And:

• Increasing visibility of handmade carpets internationally

According to Java, the first need for this area is to be seen. Many people in the world have not yet met this authentic Iranian art. He believes that a strong and targeted presence in prestigious global exhibitions, the use of the capacity of commercial voters in different countries and the use of digital marketing tools can pave the way for the introduction of hand-made carpets to global markets. In today’s circumstances, new media and digital tools play a key role in introducing brands, and hand-made rugs need to know themselves to the international audience in the world’s day language..

• Accurate recognition of end customers in target markets

Kazemi believes that the production of hand-made rugs can once restore its true place, which is formed based on the needs and wants of customers. He explains that the global markets have their own tastes and tastes, and that these differences are essential for the success of exports. For this reason, from his perspective, domestic and foreign merchants must be called to work to communicate the needs and interests of the end customers. This coherent connection can pave the path of targeted production and prevent the production of hand-made rugs that do not fit the actual market needs..

Pre-term plans for the new era of the union of hand-made rugs.And:

• Create a comprehensive customer database and target markets and attend large global exhibitions (short-term program) 6 Up until 1212 (month)

Kazemi believes that for the start of every serious move in the field of exports, he must gain accurate recognition of customers and target markets. Creating a comprehensive database of potential and actual customers is the first step in this route. Together, the active and prominent presence in large global exhibitions as international showcases will be an opportunity to introduce the capacity of hand-made silk carpets and to communicate directly with buyers and foreign merchants..

• Register and strengthen the brand of hand-made carpets internationally based on storytelling. 2 Up until 3 year)

According to the head of the Union, hand-made carpets must find an independent and well-known identity globally. He emphasises that “brand registration” is not just a legal action, but rather with a set of advertising and marketing activities, he wrote about this original art to keep the name of a unique silk-made rug in the minds of the global audience..

• Adapting products with the need and demand of global markets (the mid-term plan) 2 Up until 3 year)

Kazemii considers one of the most important priorities to align production with the demands of global markets. He believes that without accurate knowledge of consumer brutality, even the best handmade rugs may not find their place in the market. Accordingly, in this program, it will strive for manufacturers to design and supply their products according to direct feedback from the market.

• Creating a sustainable network of foreign customers and trying to return the hand-made rug to the world’s first place (the long-term plan). 55 year)

In the long run, the use of digital space capacities and the creation of a sustainable network can revolutionize the introduction and supply of hand-made rugs. As a valid reference, the network provides direct access to foreign customers to producers and will make the sales process clearer and more efficient. According to Kazemii, this action, along with other programs, can restore the hand-made silk carpets to its rightful place in global markets..

The vision of the owner of theAnd:

According to Java Kazemii, head of the Union of Handmade rug exporters, Iranian handmade rugs, despite all challenges including sanctions, changing economic conditions and reducing domestic demand, remain a national capital and an unparalleled treasure globally. He emphasises that the future of this art depends on how much production adapts to the real needs and needs of global markets, because only if combined with the demands of customers can be traced back to Iran’s powerful rug to the international trade scene..

Kazemi, with a hopeful view, believes that the hand-made silk carpets are irreplaceable due to its outstanding quality, authenticity and diversity of its global plans and reputation, and a clear vision awaits. He knows the future of exports of this original art in the three most important keywords: Professional branding, artistic storytelling and targeted introduction in global markets. According to him, the realization of these approaches could once again turn Iran’s hand-made rug into the country’s flagship exports..

The head of the Union of Handmade rug exporters also emphasizes the need for co-synergy and participation between unions, associations and hand-made rug activists, saying that only in the shadow of collective cooperation can overcome existing barriers. He draws the vision of the new era of the Union: Creating a smooth, transparent and sustainable path for the production and export of hand-made silk carpets and restoring this Iranian art to the first place in global markets..