8 Article found
Identifying the Silk Carpet Entry Strategy to China’s Handed Carpet Market
by: The aim of the study is to identify the Silk Carpet entry strategy to China’s hand-made rug market from 21 experts (the study of hand-made rug cluster). The statistical community of this study consists of experts of hand-made rugs and the National Center of Iranian rugs, and has collected research data through the census. The method of research has been a method of data collection and ranking, and then using the Matrix of applicable strategies and to determine the relative attractiveness of these strategies through the strategy planning matrix. Due to the results of strategy prioritization, the product diversity strategy has the most attractive score and is followed by market penetration through marketing efforts and encouraging measures to encourage and attract customers. So for the successful and long-term arrival of silk carpets to the luxury goods market in China diversifying into products and following those measures from carpets’ government custodians such as Iran’s National Carpet Centre in line with an emphasis on various aspects of the rug, conducting market research by expert and committed individuals, paying attention to the discussion of the branding and celebrities of existing brands, including the actions that are taken into the market as a luxury of China. Key vocabulary: strategy – hand-made rug cluster – Subat- Matrix Strategy Planning Matrix – a quantitative method
Publish Date : 1394/04/01
Creator : HAMID SULEIMANI (DR. BUSINESS ADMINISTRATION) – ADELIAN (MASTER OF THE MBA OF MARKETING ORIENTATION – ISLAMIC FREE UNIVERSITY UNIT OF MEDICAL SCIENCES)
Look at recent news and events in different areas related to hand-made rugs
First event: How did Iran’s National Handphone Day go? 20 For the National Week of Iranian Handmade CarpetHenry Olden and the symbol of Iranian culture and identity this week is an opportunity to pass the heritage of carpets, emphasize its preservation and promotion, and reminding his important role in the domestic and global markets and transfer this treasure to the generation of the treasures to the generation.Futures..Let’s look at the events of this great day...
Publish Date : 1404/06/20
Creator : The Iranian public relations unit.
Look at the signs of the sale and export of the hand-made palm
In the second hand-made number in the ‘eye size’ section with Mr. And he is a gravitate.We were the head of the union of hand-made rug exporters, a person who recently held this important responsibility. They have been working for nearly four decades in the field of production and export of hand-made rugs, and are known as expensive experience. Mr Kazemi emphasized the trust and co-workers of the hand-made rug class, notes that four courses have been active in the board of production and sale of hand-made rugs and five courses in the board of hand-made rug exporters. Now, in addition to the head of the union of hand-made rug exporters, they play as treasury and members of the board of directors of the Chamber of Commerce. He believes that this is the result of the trust of colleagues and the accompanying Iranian hand-made rug community. We will continue to pay their operational plans and prospects for improving sales and expanding the export of hand-made silk carpets..
Publish Date : 1404/06/20
Creator : Iranian content production unit node
He is the owner of the land and the owner of the land. In the trade area betweenThe name of some people is tied to the blossoming period of an industry.He is the 13-year-old walk in the corridor.And the full.And the market’s crust has seen many ups and downs, since the rug was the second pillar of Iran’s economy by 1374, which, as a country sample exporter, had the pulse of the global market.«Iranian rug value.»Let us say, “The value of the time.”They are hidden in the name of the producer and sometimes in politics.They lose money.It will become.
Publish Date : 1404/12/20
Creator : Jafari Darer, PhD student of Iranian Social Affairs Sociology
From graphics to redefinition of value in the Iranian rug market.
The story of career path.I wish the young Iranian carpet market activists. Sometimes career path.Adam.From the same point.You start.Not thinking.They did, but the future.They take them.Make it..
Publish Date : 1404/12/20
Creator : Iranian content production group of nodes.
Take a look at the most important recent events of hand-made rug.
First event. International Exhibition of Research, Technology and TechnologyMarket and advertising, marketing. 1404 Official story of what you are talking about.We read: 2020The show betweenInternational Research, Technology and TechnologyMarket and 20The exhibition betweenInternational advertising, marketing was held.
Publish Date : 1404/12/20
Creator : The Iranian public relations unit.
Look at the horizons for sale and export of hand-made silk
In the second hand-made number in the ‘eye size’ section with Mr. And he is a gravitate.We were the head of the union of hand-made rug exporters, a person who recently held this important responsibility. They have been working for nearly four decades in the field of production and export of hand-made rugs, and are known as expensive experience. Mr Kazemi emphasized the trust and co-workers of the hand-made rug class, notes that four courses have been active in the board of production and sale of hand-made rugs and five courses in the board of hand-made rug exporters. Now, in addition to the head of the union of hand-made rug exporters, they play as treasury and members of the board of directors of the Chamber of Commerce. He believes that this is the result of the trust of colleagues and the accompanying Iranian hand-made rug community. We will continue to pay their operational plans and prospects for improving sales and expanding the export of hand-made silk carpets..
Publish Date : 1404/06/20
Creator : Iranian content production group of nodes
Introduction Iranian handmade rug is part of Iran’s cultural, historical and social identity.In each hand-made rug,One of the symbols, color.mix, mix.grading.and narratives.There are signs that come from the century.Experiences, joy, belief and lifestyle of the people of this land. However, in today’s world, lifestyle, communication and taste of generation.The rapidly changing, relying only on the historical background of the Iranian rug is not enough to maintain its place. the Iranian handmade rug to continue life and effectively present in today’s markets and cultural space requires a new redefinition, narrative and communication with the young generation. One important one.The most important tools for achieving this goal are stories.A story or a story.They say.It can turn carpets from a purely decorative object into a cultural and emotional experience. a young generation also because of more familiarity with the media.New, Digital Space and MethodNew communication, you.It can play an important role in this path. In this part of the teaching.Handwritten, review.How the New Generation Is NewYou can use the story.Speech helps maintain, introduce and develop Iranian handmade rugs without damaging its authenticity and identity.
Publish Date : 1405/03/18
Creator : Expert, producer and hand-made furniture.