Introduction

Iranian handmade rug is part of Iran’s cultural, historical and social identity.‌In each hand-made rug,‌One of the symbols, color.‌mix, mix.‌grading.‌and narratives.‌There are signs that come from the century.‌Experiences, joy, belief and lifestyle of the people of this land.

However, in today’s world, lifestyle, communication and taste of generation.‌The rapidly changing, relying only on the historical background of the Iranian rug is not enough to maintain its place. the Iranian handmade rug to continue life and effectively present in today’s markets and cultural space requires a new redefinition, narrative and communication with the young generation.

One important one.‌The most important tools for achieving this goal are stories.‌A story or a story.‌They say.‌It can turn carpets from a purely decorative object into a cultural and emotional experience. a young generation also because of more familiarity with the media.‌New, Digital Space and Method‌New communication, you.‌It can play an important role in this path.

In this part of the teaching.‌Handwritten, review.‌How the New Generation Is New‌You can use the story.‌Speech helps maintain, introduce and develop Iranian handmade rugs without damaging its authenticity and identity.

Importance of recognizing Iranian symbols and carpets

In order for the young generation to be properly narrated about Iranian rugs, they first need to know the language of the rug.‌A color.‌and roles.‌Not every element has a specific meaning and concept.

Natural symbols in Iranian rugs

A lot of Iranian rugs are inspired by nature‌Trees, flowers.‌Birds, animals, rivers.‌Gardens and gardens.‌Important, including important.‌The most visible elements are in the Iranian rug.

For example:

• Serving is a symbol of endurance, immortality and persistence.
• Flowers and flowers are signs of growth, life and continuity.
• Birds show concepts like hope, freedom and movement‌Give them.
• The Tree of Life, Important‌The most beautiful symbols are Iranian and point to the link between man, nature and existence.

These symbols are still understandable and appealing to today’s audience.‌They can design.‌Modern, graphic, fashion, advertising and media‌Digital applications are used.

Image 1: The role of serving in Iranian rug

The role of myth, literature and understanding.

Many Iranian rugs are rooted in literature, myths.‌They have cultural beliefs and beliefs.‌Like lions, dragons, سیمرغs, Four Gardens, Hunting, Mutefifi‌Myths, shame.‌Each of them is unique and unique.

For example:

• Milk: symbol of power, courage, courage and monarchy in Iranian culture
• Dragon: Symbol of Power and Energy (in some carpets)‌A symbol of evil and in others a symbol of good.
• A symbol of God’s power and wisdom.
• Four Gardens: Symbol of Heaven and Four Rivers‌Jenny.
• Im sorry.‌geometrics: like squares‌The triangle,‌and circles.‌They have mystical symbols (the symbol of unity and unity).
• Sm.‌and of the‌Symbols of Islamic art

These concepts.‌They can be in shape.‌New things like animation, rats.‌graphic, story.‌Video games, games.‌Computers.‌or produce content for the network.‌Social media are re-created.

Image 2: The Role of Milk and Mutef‌geometrics in Iranian rugs

Importance of Color‌In the words of a hand-made rug.

In Iranian rug, color.‌They are not just beautiful, but every color.‌It can carry a message.

For example:

• Blue is a symbol of peace and spirituality.
• Red, energy, passion and life.‌Give it.
• Green is a reminder of nature, hope and vitality.
• Color color.‌Fruits and gold convey the sense of originality, dignity and glory.‌They will.

Understanding these concepts helps the young generation.‌To produce content, design and narrative, from color.‌They use purposely and consciously.

Iranian rug, collection.‌One of the signs.‌Human and cultural.

In addition to its appearance, every Iranian rug has a hidden story.‌It can be related to the texture area, the living of the baffle, social conditions, local culture, or even people’s beliefs.

• The story of Bobby.

One important one.‌The most part.‌There are indications about hand-made rugs, attention to the life and experience of the deceased.‌Days, even months.‌Efforts and skills.

When the audience knows who a rug is, in what area.‌O and what conditions are woven, there is more emotional connection with it.‌Kennedy, this is the case.‌It can increase the value of the carpet in the mind of the audience.

• Difference difference.‌Regions.‌O you!

Each region of Iran, feature.‌It has its own specials, for example, carpets, Kashan, Kerman, Nain, Turkmen, blockchain and blockchain. And the carpet.‌Each one has a color.‌Planning, map, style and identity are different.

Introducing this difference.‌They are.‌It can help the audience better understand the Iranian rug and understand the value of its cultural diversity.

• And with the history and literature.

Many designs.‌Iranian rug from the story.‌Chapter Five, Military, Likely, Legend‌locals and narratives.‌Historical inspired.‌They are.

A young generation.‌This story can be this story.‌He speaks the words of today, and‌Uses to produce new content.‌Iranian carpets are removed from the state of a purely ancient art and become a living cultural media.

Image 3: The image of the Shah's Nasserdin with the King's Intelligence Initiative

Role of Media‌The new ones in the story.

In the past, the introduction of Iranian carpets more through the exhibition.‌stores, stores.‌or verbal description.‌It was media today.‌New opportunities.‌They have provided more for the narrative.‌They are.

• Creating Digital Content

Short videos, podcasts, rats‌graphics, animation, paper, photo and network content.‌Social, important.‌The most important tools are to introduce Iranian-made culture and art.

For example, you.‌The ability to produce content about the following topics:

• The meaning of the
• Differences in texture regions
• The production process.
• Introducing texture and production tools.
• The story of creators and designers.
• Color concept.‌They are.

This type of content makes.‌They will be able to communicate more with the palm and know it better.

• Graphic Design and Visual Identity

Another method.‌Narrated, using rug elements in graphic design, logo, package.‌Classification, advertising, interior design, clothing and cultural products.

On this path, it must be tried to apply the principles of beauty.‌Iranian rugs like symmetry, color harmony‌Order, order and repetition are preserved.

• Use of the web.‌Site and app.

Web design.‌Website site.‌apps and apps.‌Information related to motifs, texture areas, raw materials, tools and style‌They introduce Iranian rugs,‌It can help educate and inform the audience.

Use quick or quick response.QR-CodeDigital certificate, virtual tour and educational videos,‌You can experience the audience professionally.‌O you!‌more attractive and‌slower.

• Branding and marketing are based on the narrative.

Today, the only quality of a product is not enough for its success. many of the world’s successful brands have managed to succeed.‌They are using stories.‌Speech, strong identity.‌They create more for their products.‌You can use this method.

For example, a brand.‌It can be based on the following:

• Persian literature.
• Iranian architecture
• Nature of Iran
• Historical symbols.
• Concepts such as love, peace, doctrine or epicism

When a rug has a story, meaning and identity, the audience doesn’t just have a commodity.‌See it as part of culture and art.‌He knows.

Also, in sales and presentation, it is best to provide the audience in addition to technical specifications:

• Name and concept.
• texture area.
• Name of the Redeemer.
• Time of production.
• Type of color and raw materials

This makes it.‌The audience feels they are buying an artwork and culture, not just a decorative product.

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Image 4: Providing technical specifications of handmade rugs and using digital certificates through quick or quick response cryptocurrenciesQR-Code