6 Article found
Identifying the Silk Carpet Entry Strategy to China’s Handed Carpet Market
by: The aim of the study is to identify the Silk Carpet entry strategy to China’s hand-made rug market from 21 experts (the study of hand-made rug cluster). The statistical community of this study consists of experts of hand-made rugs and the National Center of Iranian rugs, and has collected research data through the census. The method of research has been a method of data collection and ranking, and then using the Matrix of applicable strategies and to determine the relative attractiveness of these strategies through the strategy planning matrix. Due to the results of strategy prioritization, the product diversity strategy has the most attractive score and is followed by market penetration through marketing efforts and encouraging measures to encourage and attract customers. So for the successful and long-term arrival of silk carpets to the luxury goods market in China diversifying into products and following those measures from carpets’ government custodians such as Iran’s National Carpet Centre in line with an emphasis on various aspects of the rug, conducting market research by expert and committed individuals, paying attention to the discussion of the branding and celebrities of existing brands, including the actions that are taken into the market as a luxury of China. Key vocabulary: strategy – hand-made rug cluster – Subat- Matrix Strategy Planning Matrix – a quantitative method
Publish Date : 1394/04/01
Creator : HAMID SULEIMANI (DR. BUSINESS ADMINISTRATION) – ADELIAN (MASTER OF THE MBA OF MARKETING ORIENTATION – ISLAMIC FREE UNIVERSITY UNIT OF MEDICAL SCIENCES)
چکیده the presence of some problems in the field of marketing, supply and provision of post-sales services to customers in global markets has caused significant problems for the hands of iranian hand-made rug industry vendors, and despite the product supply, we see the decline in iranian hand-made rug production and export in recent years, and in general, more than other competitors abroad. in this research, it has been attempted that by exploring various models of e-commerce and studies conducted in this context, how to apply and use of participatory systems, a model for the barriers of electron trade in the export position of iranian handmade rugs, and through questionnaires and taking into account the five points of μ=3 as the elements of the iranian model were proposed in a few ways to export the production of the production of the goods and scale of the world. problems and barriers related to information infrastructure 2 – problems related to infrastructure law, rights and security 3 – problems and barriers under human structure, education, culture and behavior 4 problems related to customs, merchant and tax structures 6 problems related to technological and hardware structures under financial and software structures. keywords: e-commerce/electronics and e-commerce/processors/wires / hand-made/collectives
Publish Date : 1388/07/01
Creator : Dr. Ibrahim al-Haqir is the guardian of the Covenant
چکیده Iran’s hand-made rug is one of the most important sources of currency revenue and major export items of the country, which, according to its special place in global markets as well as because of the need for countries to cut down on oil revenues, efforts to develop rug exports can lead to the growth of the country’s economy and the abandonment of the technological economy – as one of the major objectives of the economic development program. To identify effective factors in the development of Iranian hand-made rug exports, the research is focused on the dimensions of the markets in order to attract the attention of the country’s policymakers and decision-makers to this important and necessity of replaying its policies. In this regard, with a measure of experts and the method of factor analysis, seven major indicators were identified in four economic, social, political and technological environments, which include the distribution of income and lifestyles in the target market, monetary and financial policies and exchange rates in the country, tariff and non-profit barriers, international pressures and applications. Subsequently, research assumptions have been studied by the use of unpared dark tests of a two-and-a-two sentence, and based on the results, all seven assumptions are confirmed; intig, the effects of the review on the development of Iran’s hand-made rug exports are known. Also, the test was used to compare a couple of different criteria. The results are that the international pressure rating is bigger than all other categories. Keywords: Export/ Carpet Development/High-wire environment
Publish Date : 1391/04/01
Creator : Dr. Dr. Frequential-Free Speech
Look at the signs of the sale and export of the hand-made palm
In the second hand-made number in the ‘eye size’ section with Mr. And he is a gravitate.We were the head of the union of hand-made rug exporters, a person who recently held this important responsibility. They have been working for nearly four decades in the field of production and export of hand-made rugs, and are known as expensive experience. Mr Kazemi emphasized the trust and co-workers of the hand-made rug class, notes that four courses have been active in the board of production and sale of hand-made rugs and five courses in the board of hand-made rug exporters. Now, in addition to the head of the union of hand-made rug exporters, they play as treasury and members of the board of directors of the Chamber of Commerce. He believes that this is the result of the trust of colleagues and the accompanying Iranian hand-made rug community. We will continue to pay their operational plans and prospects for improving sales and expanding the export of hand-made silk carpets..
Publish Date : 1404/06/20
Creator : Iranian content production unit node
Look at the horizons for sale and export of hand-made silk
In the second hand-made number in the ‘eye size’ section with Mr. And he is a gravitate.We were the head of the union of hand-made rug exporters, a person who recently held this important responsibility. They have been working for nearly four decades in the field of production and export of hand-made rugs, and are known as expensive experience. Mr Kazemi emphasized the trust and co-workers of the hand-made rug class, notes that four courses have been active in the board of production and sale of hand-made rugs and five courses in the board of hand-made rug exporters. Now, in addition to the head of the union of hand-made rug exporters, they play as treasury and members of the board of directors of the Chamber of Commerce. He believes that this is the result of the trust of colleagues and the accompanying Iranian hand-made rug community. We will continue to pay their operational plans and prospects for improving sales and expanding the export of hand-made silk carpets..
Publish Date : 1404/06/20
Creator : Iranian content production group of nodes
Vision of the Chamber of Commerce for Hand-made rugs
Talk to Iranian Muhammad, head of the Chamber of Commerce, Industries, Mines and AgricultureIn this number of the “super eye” section, we moved to Iranian Muhammad, head of the Chamber of Commerce; a manager with the education of metallurgy engineering and the Master of corrosion engineering who has been active in the private sector and in the field of industry and production, especially the polymer industry. He has a history of CEO management, membership and chairmanship of several manufacturing and industrial units, and his career path from the heart of the industry and economic associations, a path that has finally taken into account with the confidence of the economic activists of the province..Iranian Muhammad is a representative of a generation of private sector managers who have looked at hand rugs not from a purely artistic angle but from the perspective of economics, market and policymaking. The same approach specifies the framework of our dialogue: Iranian handmade rug as a cultural-economic sphere that requires structural reform and look to survive..
Publish Date : 1405/05/03
Creator : Iranian content production group of nodes