Interview of the Entrepreneur Youth Association with Master Mohammad Reza Tajerrashti (Rashtizadeh)
Mohammadreza Rashtizadeh, a producer and exporter of samples in the field of handwoven carpet, said that he has been working in the wholesale sale of handwoven carpet in Paris since he was 20 years old, and in 2018, he returned to Iran and to his father. Regarding hand-woven carpet, he also mentioned that persian hand-woven rug are a traditional product that brings the family together, but there are many problems in this field, which we have solved with the formation of the Iran collection and research in the field of hand-woven carpet. We have analyzed the pathology and provided operational and effective solutions to solve these problems. He added that the basic problems in this field can be divided into three categories as follows.
1. Non-confirmation of the authenticity of the handmade carpet
2. The lack of transparency in the price of handmade carpet
3. Failure to preserve the value of handmade carpets
Iran Guereh Company can be considered the issuance of Certificate and Ownership Confirmation of Persian Handwoven Carpet, because it is done in order to build trust between consumers and confirm Iranian authenticity and identity. He added that in order to build trust between consumers and the market, it is better to make the price of carpet transparent so that the value of the product can be maintained by reforming the market. In the end, he added that if we unite and help each other, we can improve the problems and make Iran more beautiful and valuable.