8 Article found
A NEW MARKETING CONCEPT, CALLED “BRAND-IN-LAW” IN MARKETING LITERATURE, HAS BEEN INTRODUCED TO PREDICT DESIRABLE CHANGES IN POST-TRAUMATIC BEHAVIORS, WHICH GREATLY AFFECT BEHAVIOR. EMOTIONAL ATTACHMENT CONNECTS THE CUSTOMER TO THE BRAND AND WHEN THE ATTACHMENT IS EFFECTIVE, RE-SALE PURCHASES ARE GUARANTEED. THE AIM OF THIS RESEARCH WAS TO FOCUS ON THE IMPACT OF BRAND RECOGNITION VARIABLES, EMOTIONAL-EMOTIONAL AND BENEFICIAL MEMORIES FOR THE USER ON LOYALTY VARIABLES AND COMMITMENT TO THE BRAND BY TAKING INTO ACCOUNT THE INTERMEDIARY VARIABLE OF ATTACHMENT TO THE BRAND. THE STATISTICAL COMMUNITY OF RESEARCH IS A PORTFOLIO OF MAZANDARAN HAND-MADE RUG STORES WHO PARTICIPATED IN THE FOURTH HAND-MADE RUG SALES FESTIVAL, A SAMPLE OF 520 PEOPLE. THIS RESEARCH IS AIMED AT THE PURPOSE, APPLICATION, AND IN TERMS OF INFORMATION IN THEORETICAL LIBRARY AND FIELD DISCUSSIONS USING QUESTIONNAIRES. A RANDOM SAMPLING METHOD IS SIMPLE TO ANALYZE DATA AND RESEARCH HYPOTHESES FROM SPSS SOFTWARE AND AMOS SOFTWARE. THE RESULTS SHOWED THAT BRAND DISRUPTION, USEFULNESS FOR THE USER AND EMOTIONAL MEMORIES, FEELS DIRECT TO BRAND ATTACHMENT. THE DIRECT EFFECT OF THE BRAND WAS ALSO CONFIRMED ON THE COMMITMENT OF THE BRAND. DIRECT ATTACHMENT TO BRAND LOYALTY WAS NOT EFFECTED, BUT IT WAS SHOWN THAT THE BRAND’S ATTACHMENT WAS POSITIVELY INFLUENCED BY THE COMMITMENT TO THE BRAND. KEYWORDS: INTEREST IN BRAND, LOYALTY TO BRAND, COMMITMENT TO BRAND, BRAND RECOGNITION, EMOTIONAL- EMOTIONAL MEMORIES, USEFUL FOR USER
Publish Date : 1396/01/01
Creator : God’s Word is a man
Examining factors affecting the decision of Iranian handmade rug importers in the EU
چکیده The main aim of this research is to identify effective factors on the decision of Iranian hand rug importers. This applied research and in terms of the type of data used is qualitative. Research data was collected using interviews with Iranian hand rug importers in the European Union, which were present in Tehran’s twenty-fifth international exhibition of Bachov. The sample method was available and used to determine sample size. Accordingly, 14 Iranian rug importers were interviewed to the European Union, 11 of which were originally European and three Iranian residents. Information analysis was conducted using qualitative content analysis. The results of content analysis led to the identification of 233 primary codes that were classified as 62 selective code. With the review and purification of selective codes, 38 subvert themes were identified, eventually classified as the top five themes. Some indicators had a positive impact and some negative impact on the decision to buy Iranian carpets. Five main themes identified are: “The product, price, distribution, promotion, and environmental factors.” Some of the indicators identified in this research, such as ordering in production, supply quality, negative media space against Iran, the uniqueness of rugs, having a secure business partner in Iran, providing unauthorised international certificates, economic status in the country of destination, etc., have been cited for the first time and from the point of view of importers, demonstrating the distinction of this research with previous research research on carpet marketing. Keywords: Buying import decision, Iranian hand rug, rug marketing, EU, qualitative content analysis
Publish Date : 1397/01/01
Creator : The National Court of the CIA – Muhammad Ghafernia – rare and rare
A half look at the design of the master's design
It is not possible to explain the art of the master of Rasht without the recognition and definition of rural rugs. It should be known that rural women of Persian civilization did not hand in rug tissue for income or material production. Our early ancestors believed that the world did not comply with laws outside our minds, and that the outer world was built or dependent on our intellectual structure, and that for the realization of our dreams and desires, we would only be mentally focused on that desire or wish, then in the outer world. The rural woman did not intend to sell or create artworks to carpet tissue, but believed that if she created her dreams in a world like rugs, she would be found in the outer world. It is media. The mass media of the people of this land, however, came when the West realized the importance of these historical documents and tried to collect these documents. As the demand for the media increased, other artists were added to the Jerga and made plans for the rug that had been mentally ill until then and produced in urban workshops. But the master of the city had abandoned the race of the city, and he started his first rug with a plan that had not reached anyone’s mind until that time.
Publish Date : 1399/03/19
Creator : And the shame of Muhammad
Time in the context of nodes: Philosophical reflection on the concept of time in Iranian rugs
In a world where speed is measured.So fast, the discourse is the master of everyday life, the arts that invites us to the moment, reflection and presence.They need more than ever.In this case, the Iranian rug, with a thousand years of history and a lasting effect, is like a cultural context that not only returns time.Rather, it is recorded in itself.This article is an attempt to re-read the concept of time in texture, plot and role, structure and inner meanings of the Iranian rug, from an intertwined perspective.A philosophy, beauty.Biology and people.And he binds together.She is crying..
Publish Date : 1404/03/20
Creator : Iranian merchant, producer and activist in the field of Iranian handmade rug
And the time and time, and time,
In the age of human beings,And the fall of meaning, where all things mean short term.In the age of habit to be consumed and then discarded, it’s easy to talk and write about a rug like a rug and writing.and will not end.It is worth it, but with consumption.In this regard, the spiritual and material capital of life.It is hard to write from the carpet because in the age of the house.and the people of Paradise and Adam.Memoryless rugs have little opportunity to breathe along with humans, but writing a thousand pieces of rugs every time is a favor that is less writer.O eyes of it,Wearing.
Publish Date : 1404/03/20
Creator : Mehdi Rosen, PhD student of Philosophy of History
IntroductionIn contemporary society, critique of an essential tool for dealing with complexityThe growing arts has become today’s art because of its characteristics.like the foundation.Discipline, identity rethink, addressing social issues, passing through style.Science and beauty.Classical Biology, concept.Main and pluralism in form, matter and meaning, constantly new dimensions.You are.And every day, it will be complicated.It's more.It will become. In the lack of cash.Many, many layers.FormsCognitive, beautiful.Cognitive, intellectual and social works of contemporary art.And that is what it does.It can lead to understanding, denying and even exclusion of art from the audience, so artistic critique transcends a purely descriptive role or value.It has become an analytical and interpretive paradigm that is capable of layering.Multiple Beauty.Cognitive, social and context.To reveal the works of art and to the possibility of deep understanding.More than that.And he made it easy for him to do it.He moved to the understanding of contemporary art..
Publish Date : 1404/06/20
Creator : Mehdi Farmer | Professor of Art Research Department of University Teacher Training
Farm wisdom is born in 1359 in the city of Gorgan, this young designer of handmade rugs in 1381 to 1381.random face and seeing a few flowers.They are full of magic.Hand of hand.He became Iranian, and despite his family’s inner desire.She decided to take this field at college to college.Follow seriously.His promise is to fight for art that is not so valuable at university.It was, and perhaps art is not known at all.He was born in 1385 from the University of Art of Tehran.He was taught and walked in a path that was determined to succeed.
Publish Date : 1404/06/20
Creator : ← Siddham, a PhD in Art Research, Designer and Idea Design
Introduction Iran’s contemporary hand-made rug from few phenomenaIn the world of art,It can too.Cover the floor time and conquer the gallery wall.«Also, too.Time time.»Not a simple event, which is the modern and reflectable nature of Iran’s handmade rug, in that unit, an applied object for everyday life, an artwork with the visual system of the organization.It was an economic product and a skilled product.Carpet, rug, carries Iran’s historical and cultural memory and sequencing style style.tradition, tradition.Visual and transformation.And the taste.Beauty.← Psychologists.O thou who dwells in the centuries.In this continued civilization, they maintain themselves.and return.They are shining. In contemporary times, on this layer.Before available, layer.new ones.And it is the one who has made it.Especially in the realm of art, complex.On the one hand, contemporary art is made with the logic of concept.Question and question.No, no, no.title of a decorative commodity, whichas media.For an idea.The narrative,and worries.Today’s people are served.«Art of texture.[1] »From the second half of the twentieth century, the boundaries between the high art and the crafts of hands-on, fibers, nodes and textures to the light.The title of the independent language of artistic expression is recognized. in this new situation, technique is the technique.Traditional ovens are no longer just the means of producing a commodity, but the media itself.For the creation of art.They come too.Time, expansion.«Design design.»toThe title of a paradigm that blurs the boundary between the functional object and the artistic object has shown carpets in a new realm, where a rug is a rug.It can too.Time of a floor.A visual statement is a consumer product and a collection effect, thus, Iran’s hand-made rug that previously floated across the borders of art, culture, history, economics and industry, now within the realm of art itself with a new multiplicity.Amidst traditional art, contemporary art, the art of texture and design is encountered and«Being in the middle.»Contemporary rug to a very complicated situation.He has become more. This is a few characters.Ability through two distinct theoretical concepts but complementary facial expressionsThe first concept,«border object.[2]»Star and Ferrari in the communityScience is introduced.They are concept.«border object.»In this theory, to object.It points out that while maintaining its material integrity, it is possible to interpret differently among the system.They provide knowledge and social heterogeneity.They will do it.(Star & Griesemer, 1989)This concept provides an efficient framework for understanding Iran’s contemporary handmade rug.It makes sense because hand-made carpets operate in their contemporary state not in a single semantic system, but at the intersection of several knowledge regimes, including art, design and market,Along this reading, the situation.«Among theIt was you.[3]»They will.power toAs a cultural dimension.–Theoretically understood that it refers to the possibility of generating meaning in midway spaces, where identity, meaning and value are attributed to the possibility of producing meaning in midway spaces where identity, meaning and value.face stabilized.They do not exist, but in the process of continuous exposure and translation.They take this situation.power in relation to concept.«Third space.[4]»Father's face.He said, where the meaning is.Liquid space between tradition and modernity, center and around, and the domestic and global production.It will become (Bhabha, 1994)As a result, the contemporary rug would take Iran.power totitle of a title.«Border object is translating.»He also considered it.Time is present in several systems of knowledge and its meaning and value not through stability, but through the same situation, suspended and intertwined.It was shape.Take it. Combining these two concepts, the exact picture.More of Iran’s contemporary handmade rugs.And the carpet, on the one hand, as a«border object.»Between the world.There are different social groups and between them.Translated.On the other hand, as a phenomenon.with a feature.«Among theIt was you.»In none.One of these worlds.to them.Not completely solved.And it keeps a unique, fluid and multiple identity.From this point of view, the contemporary rug of Iran’s hand-made rug.power of one.«border object.»He knew that his identity was not exclusive to a field, which is exactly the same.«Being in the middle.»And floating between different realms.It is the boundary that is the horizon.The future of the hand-made carpet.Maybe the carpet is hand-made.It can too.Time of a floor.Applications are at home, a luxury in the market, a visual document at the museum, a conceptual statement in the gallery and a design effect.Based on a design event,And none.One of these roles.They will reject other things.You need an analytical framework that can.Time for all these funds. There are literature on Iran’s handmade rugs, with all breadth and length.It was mostly based on approaches that each given one aspect of this border phenomenon.They are research.Historical, hand-made carpet toAs a document from the period.Previous studies.And cultural and cultural studies, it tosymbol of Iranian identity.Technical and economic approaches also analyze hand-made rugs in a workshop product.They are based on theNumber, raw materials and scalable market mechanismsIt's also packed.Time, an interpretation of the design and role, followed by decryption of hidden symbols and meanings, and the style of interpretation is hidden.Regional Biology.And they tried to do it.Organize them according to texture geography, each of these approaches has made a part of the truth of hand-made rug.They are, but nothing.One as one.«border object.»I haven’t seen it.His identity is not in compliance with a framework, which is right in line.«Among theIt was you.»And a sail between it.shape.Take it. Understanding and recognizing contemporary handmade rugs as one«border object.»It still requires a conversation that can handle these few steps, not in history.He is a journalist.It can be found, not in style.Biology, not in analysis.Technical and economic approaches, because each of these approaches, according to its nature, inevitably sink the hand-made rug into one of its funds.They are the discourse they make.It can not be a few.title of a class issue.by which,The title of the basic nature of the hand-made rug, and from the heart of this acceptance, it is possible.new ones.You will open for the future of Iran’s contemporary hand-made rug,«Henry's critique.»However, such a discourse has always been absent in Iranian hand-made rug studies. What criticism of history← Style, Style.Biology and technical description are separate.Not only the method of analysis,It's time-consuming history.Poetry to the past.Do not look at it, nor do it.Biology within the framework of known rules.to the floor.The works.Paying.In fact, in his own nature,«Contemporary contemporary contemporary»It's now, he's going.and possible.They will take the future.Maybe they are.(Belting, 1987)If history.Ask the hand hand-made carpet.«How do you find this magic?Does it take?»cash,Asked.«What is the possibility of this hand-made rug for the future of Iranian handmade carpets?Or maybe?»This direction.The future.Then he turned the cash into a conversation.It slows it.It can also be with contemporary handmade rug dynamics.Take a step, unlike history.And the past is fixed.Kennedy, it's from the past.And the way.He will bring them to the new generation, and the horizon.new ones.Open for this artistic heritage. [1] Textile Art [2] Boundary Object [3] In-Betweenness [4] Third Space
Publish Date : 1405/03/18
Creator : Mehdi Farmer | Associate of Art Research Department of University Teacher Training